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Click here to ask any further questions or to make an enquiry about placing an advert in PCM! |
| Monitor your leads |
| Advertising is costly, wether you are advertising a special offer or you are just promoting a brand, it makes sense to monitor your leads.
We ask our advertisers, is our advert working for you?, and it's surprising how many do not ask their customers where they found out about them.
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| Purpose of your advertising |
| Is the purpose of your advertising to sell something, give information, nurture relationships, or to keep clients coming back? Try and make this clear from the start and keep focused on it.
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| Be clear about what you want |
| Make sure that you are clear on what the advertising company is offering you when you place your order.
Most changes to artwork are charged as extra, so try and be realistick about the design you want, whilst sticking to your budget.
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| Contacting your clients, and Data Protection |
| Data capture is an important part of every business, so ensure that it is easy for clients to contact you and have your full contact details on all your promotional material.
It's always a good idea to give your clients the option to 'opt out' of receiving communications from your business; this way you can meet regulations which form part of the Data Protection act. |
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| Keep in contact |
| You can use email to thank people for their business, make them a special offer, give them a free article or report, send a newsletter, raise awareness of a product or service they may be interested in, ask for referrals, share some news, or enquire why they’ve not done business with you. |
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| Up-to-date information |
| Good websites are updated daily so make sure yours is current and the content changes every so often to stay fresh. |
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Click here to ask any further questions or to make an enquiry about placing an advert in PCM! |
